Maxim
 
Your body is an engine. An engine needs fuel. ¦ back 

Judith Meulendijks (16th World Ranking)
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Your body's fuel comes mainly from carbohydrates and fat. Carbohydrates are, nevertheless, the most important form of fuel during intensive exercise. An empty carbohydrate stock results in a decreasing exercise performance to the tune of 50% and can even lead to disturbed functioning of the brain (concentration loss).

Fluid. Our body consists mainly out of water. Water is a means of transport and necessary for heat release and the circulation of blood. A loss of 2% of your body weight through fluid loss results in a decreasing exercise performance of 20 to 40%. When becoming thirsty you have already lost 2% of your body weight through fluid loss. Therefore drink before you feel thirsty!

Necessary needs. Your body therefore needs sufficient amounts of fluid and carbohydrates which are ingested as fast as possible to perform optimally. Nevertheless, there are some facts that should be takeninto account.

Before and after the exercise you should take into account the maximum carbohydrate stock capacity of you body. You can maximally stock between 0.8 - 1.2g of carbohydrates per kg bodyweight per hour. For example: a man with a body weight of 70kg can, on average, maximally stock 70g of carbohydrates per hour.

During the exercise you should take into account the ideal ingestion speed of carbohydrates by the body. During exercise the fastest ingestion of carbohydrates occurs by consuming a liquid with a carbohydrate percentage of 6 to 8%.

Maxim Energy Mix, Maxim Energy Drink or a mix of the two has been specially developed to restore the carbohydrate stock and the fluid supply in the body.

Maxim Energy Mix contains 96% carbohydrates and is a source of complex carbohydrates (maltodextrin). Maltodextrin is a carbohydrate with a high glycaemic index. The glycaemic index is a measurement for the speed the blood glucose level rises. In order to perform good, a high blood glucose level is necessary.

Maxim Energy Drink is the ideal hypotonic thirst quencher. it absorbs rapidly because it has an ideal 7,3% dilution and contains 690 mg sodium per litre. The range consists out of four mouth-watering flavours.

Maxim Energy bars are delicious fruit / cereal bars. Full of high-energy carbohydrates, they give an enormous energy boost. It is performance food in the best sense of the word. Low in fat, they are a healthy alternative for chocolate bars and other high-fat snacks. The combination of slow and fast burning carbohydrates enable you to perform to the MAX(IM).

Maxim Energy gel consists of a form of concentrated carbohydrates (glucose), which is designed to provide the body with instant energy during intense physical exercise - the time when the body is most likely to suffer from Energy Fade.

The future in sports food is Maxim.

Illumination Maxim dosage scheme:
Determine your bodyweight category. Determine the moment (before, during or after exercise) when you would like to use Maxim Energy Mix and/or Maxim Energy Drink. The scheme then shows the dosage (=number of scoops (20g) per 750ml water) you should take.